---
title: Visma Brand - Brand idea
description: Learn about the idea behind our visual identity
image: https://design.visma.com/hubfs/00%20Visma%20Brand/02%20Page%20assets/Typography/typography-hero.svg
---

 Choose language

[Skip to main content](https://design.visma.com/brand-idea#main-content)

[![visma-logo--brand-guidelines-](https://design.visma.com/hubfs/00%20Visma%20Brand/00%20Logos/visma-logo--brand-guidelines-.svg) ](https://design.visma.com?hsLang=en)

- Brand foundation 
    - [Home ](https://design.visma.com?hsLang=en)
- Identity foundation 
    - [Brand idea ](https://design.visma.com/brand-idea)
    - [Logo ](https://design.visma.com/logo?hsLang=en)
    - [Colours ](https://design.visma.com/colours?hsLang=en)
    - [Typography ](https://design.visma.com/typography?hsLang=en)
- Visual language 
    - Triangle system 
          - [Overview ](https://design.visma.com/triangle-sytem?hsLang=en)
          - [Triangle glyphs ](https://design.visma.com/triangles?hsLang=en)
          - [Triangle patterns ](https://design.visma.com/triangle-patterns?hsLang=en)
          - [Triangle compositions ](https://design.visma.com/triangle-compositions?hsLang=en)
    - Layout 
          - [Basics ](https://design.visma.com/layout-basics?hsLang=en)
    - Imagery 
          - [Photography ](https://design.visma.com/photography?hsLang=en)
- Resources 
    - [Assets for employees (internal) ](https://design.visma.com/resources?hsLang=en)
    - [Image bank (internal) ](https://visma.stockpress.co/collections)
    - [Design request (internal) ](https://forms.gle/afGf8M4WHyWr2F1b7)
    - [Image bank for Medias ](https://visma.stockpress.co/s/media-bank)
    - [Contact ](https://design.visma.com/contact?hsLang=en)

© Visma 2026 All Rights Reserved

# Radiating outward

Our energy travels outward. This is the idea behind everything you'll find in this guide. You'll see it in our form language, where shapes radiate and expand. In our layouts, where an orbit system organizes the space. In our use of colour and gradient, where amplify energy builds and intensifies. Every part of the visual system carries this one idea: a source at the center, energy moving out, companies amplified. That's the concept. The pages that follow show you how to express it.