Our logo is the primary identifier of our brand and a vital part of our visual expression.It includes our logomark (sometimes referred to as a symbol) and the wordmark “Visma”. The logomark is a stylised pie diagram that signifies the economic dedication of the organisation. The gap in the missing pie slice symbolises a ”V” for Visma. The wordmark “Visma” uses a custom typeface designed for the logo.

Logotype principles

These principles are foundational guidelines. But, as always, there’s room for flexibility. Adjustments can be made based on context, texture, and lighting. Trust your judgement.

Shape is king. Maintain the integrity of the logo shape.
Keep readability in mind and avoid colour mixing:
- On a white background, use the original logo version.
- On a coloured background, use the monochrome logo version.
- On a dark background, use the white logo version.
Contrast guidelines: Maintain a ratio of 3.0:1 to ensure accessibility.

Main logo

Our main logo includes the logomark and the wordmark. This is the default logo to use for Visma branding on white background.

Monochrome logo

When necessary (for example on a red background), use the monochrome logo in white or black.

Avatar

We're using the logomark as an avatar, for example on our Social Media profiles, when the name Visma is displayed next to it. We do not use it on it's own as a decorative element.

Safe area

The safe area around the logo ensures that it won’t get cut off or obstructed, and makes it easier for our audiences to immediately recognise.

Dos and don'ts

It’s essential to retain consistent and correct use of all our logos to create a unified expression that builds brand awareness and protects the trademark. In general, do not alter any of the logos in any way. The following examples show potential misuses and simple directions to observe. These examples apply across our entire suite of logos.