---
title: Visma Brand - Logo
description: Rules for logo usage, placement and spacing etc.
image: https://design.visma.com/hubfs/00%20Visma%20Brand/02%20Page%20assets/Logo/main-logo-showcase-positive.svg
---

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[![visma-logo--brand-guidelines-](https://design.visma.com/hubfs/00%20Visma%20Brand/00%20Logos/visma-logo--brand-guidelines-.svg) ](https://design.visma.com?hsLang=en)

- Brand foundation 
    - [Home ](https://design.visma.com?hsLang=en)
- Identity foundation 
    - [Brand idea ](https://design.visma.com/brand-idea?hsLang=en)
    - [Logo ](https://design.visma.com/logo)
    - [Colours ](https://design.visma.com/colours?hsLang=en)
    - [Typography ](https://design.visma.com/typography?hsLang=en)
- Visual language 
    - Triangle system 
          - [Overview ](https://design.visma.com/triangle-sytem?hsLang=en)
          - [Triangle glyphs ](https://design.visma.com/triangles?hsLang=en)
          - [Triangle patterns ](https://design.visma.com/triangle-patterns?hsLang=en)
          - [Triangle compositions ](https://design.visma.com/triangle-compositions?hsLang=en)
    - Layout 
          - [Basics ](https://design.visma.com/layout-basics?hsLang=en)
    - Imagery 
          - [Photography ](https://design.visma.com/photography?hsLang=en)
- Resources 
    - [Assets for employees (internal) ](https://design.visma.com/resources?hsLang=en)
    - [Image bank (internal) ](https://visma.stockpress.co/collections)
    - [Design request (internal) ](https://forms.gle/afGf8M4WHyWr2F1b7)
    - [Image bank for Medias ](https://visma.stockpress.co/s/media-bank)
    - [Contact ](https://design.visma.com/contact?hsLang=en)

© Visma 2026 All Rights Reserved

# Logo

The Visma logo is the primary marker of ownership across the ecosystem. It represents the strength, reliability, and scale behind every Visma company.

![Visma logo](https://design.visma.com/hubfs/00%20Visma%20Brand/02%20Page%20assets/Logo/main-logo-showcase.svg)

### Logo Versions

The logo exists in two primary versions: a positive (black) and a negative (white). The positive version should be used on light backgrounds, while the negative version is intended for dark or coloured surfaces where contrast requires it.

![Visma positive logo](https://design.visma.com/hubfs/00%20Visma%20Brand/02%20Page%20assets/Logo/main-logo-showcase-positive.svg)

Positive

![Visma negative logo](https://design.visma.com/hubfs/00%20Visma%20Brand/02%20Page%20assets/Logo/main-logo-showcase-negative.svg)

Negative

### Clear Space

To maintain the logo’s visibility and impact, a minimum clear space must always surround it. The clear space is defined by the height of the letter “V” and must be maintained on all sides of the logo. The minimum space for logo placements is 0,5V on all sides.

![logo-clear-space-showcase-v2](https://design.visma.com/hubfs/00%20Visma%20Brand/02%20Page%20assets/Logo/logo-clear-space-showcase-v2.svg)

V = Height of V in Logo

### Do

The examples shown here illustrate recommended logo use across different backgrounds and applications.

![do_example-01](https://design.visma.com/hubfs/00%20Visma%20Brand/02%20Page%20assets/Logo/Dos%20and%20donts/do_example-01.svg)

Always use white logo on brand purple

![do_example-02](https://design.visma.com/hubfs/00%20Visma%20Brand/02%20Page%20assets/Logo/Dos%20and%20donts/do_example-02.svg)

Always use white logo on olive colour

![do_example-03](https://design.visma.com/hs-fs/hubfs/00%20Visma%20Brand/02%20Page%20assets/Logo/Dos%20and%20donts/do_example-03.jpg?width=1029&height=675&name=do_example-03.jpg)

Always use white logo on images

![do_example-04](https://design.visma.com/hubfs/00%20Visma%20Brand/02%20Page%20assets/Logo/Dos%20and%20donts/do_example-04.svg)

Always use white logo on amplify gradient

### Don’ts

The examples shown here illustrate common misuses that should be avoided.

![dont_example-01](https://design.visma.com/hubfs/00%20Visma%20Brand/02%20Page%20assets/Logo/Dos%20and%20donts/dont_example-01.svg)

Do not use multiple colours

![dont_example-02](https://design.visma.com/hs-fs/hubfs/00%20Visma%20Brand/02%20Page%20assets/Logo/Dos%20and%20donts/dont_example-02.jpg?width=1029&height=675&name=dont_example-02.jpg)

Do not fill the logo with photography

![dont_example-03](https://design.visma.com/hubfs/00%20Visma%20Brand/02%20Page%20assets/Logo/Dos%20and%20donts/dont_example-03.svg)

Do not add gradients to the logo.

![dont_example-04](https://design.visma.com/hubfs/00%20Visma%20Brand/02%20Page%20assets/Logo/Dos%20and%20donts/dont_example-04.svg)

Do not outline the logo

### Animated logo

The logo animation brings the identity to life through a simple expression of motion, connection and amplification. The V and A move into orbit, creating a dynamic transition that reveals the full Visma logo. The movement connects the animation to the wider visual system and reinforces the idea of Visma as an amplifying force.

### Download

[Logopack

ZIP 12.54 MB

](https://design.visma.com/hubfs/00%20Visma%20Brand/03%20Downloads/Visma%20Logopack.zip?hsLang=en)