Introduction
This style guide is designed to support our brand strategy and help create expressions that are recognisable and consistent. Everything we do, from how we present ourselves to potential investors, employees, and acquisitions to how we communicate with our customers represents who we are. By following this style guide, you can craft relevant designs that leave a lasting impression, and communicate our brand's core values effectively.
As our visual identity evolves, so will our style guide – and we’ll be adding new expressions over time. We encourage you to revisit this site regularly when creating anything for our brand.
This guide is broken into the following sections:
Core elements
Here’s where you’ll find everything that makes Visma look and sound like Visma. You can download our logo, access colour palettes and fonts, find images, and learn what voice and tone guidelines we follow when crafting our communications.
Expressions
Looking for a little inspiration for creating visual designs? Here, we showcase different combinations of colours and graphical elements to help spark your creativity. You’ll find inspiration for web pages, reports, ad campaigns, and more.
Questions or missing something?
Don’t hesitate to get in touch with us on our Slack channel if you have questions about this style guide. If you can’t find what you’re looking for or need help with something specific, please submit a request, and we will get back to you as soon as possible.